The Boot Camp consists of three parts: Part 1: Run-up to the Congress During the months prior to the Congress, all participants will be integrated into a virtual working group, preparing the social media strategy and tools for the Congress itself through online discussions. Part 2: Social media induction course (4-6 September) This is a three-day on-site social media training course for professionals held at the Congress venue just prior to the event. The programme includes:

  • Overview of social media tools (Twitter, Facebook, Flickr, Instagram, Delicious, Reddit, LinkedIn, Pinterest, Vine, Tumblr etc) and their use within a professional context
  • Introduction to social media strategies and how to measure impact and success
  • Hands-on training on how to write professional blog posts and how to use tools like Twitter as an outreach and networking tool
  • Practical exercises
  • Introduction to social reporting as an interactive and real-time reporting tool
  • Overview of the social media project at the Congress, as an example of a strategic use of online media tools
  • Division of tasks for social reporting at the Congress
The training program will be fine-tuned based on the actual needs of the participants. Part 3: Social Reporting at the Congress (7-11 September) As a hands-on practical exercise, all trainees will work together as social reporters at the Congress, using the tools and techniques acquired in the induction course. During the Congress we will provide interactive support and guidance to all trainees so they can fine-tune their skill set. Trainees will need to bring their own laptop computer and any other tools they might want to use (e.g. still camera, video camera, audio recording devices).

Who can attend?

The training is open to professional communicators from organisations and institutes participating in the Congress. Please note that you must be registered to attend the Congress to participate in the Social Media Boot Camp. As part of the training programme, all participants commit to be part of the Congress’ social reporting team for the duration of the Congress. Spaces are limited and will be designated to provide a regional balance of participants. Please indicate your interest in attending by completing the Social Media Boot Camp application form by 30 June 2015. For more information, contact the trainer: p.casier(at)

Meet the trainer

Peter CasierPeter Casier is a renowned social media and online media consultant specializing in online event management, media trainings and workshops, content generation, and online media strategy/policy development both within the UN system and for non-profit organizations. Peter is the social media coordinator for the XIV World Forestry Congress.   Pictures courtesy Dominique Perera (IWMI and Davide Piga).]]>